Hi, I'm Hamza

Solution

Audited content structure, performed keyword gap analysis, rewrote meta descriptions and header hierarchy. Applied internal linking best practices throughout.

Outcome

15%+ improvement in Lighthouse SEO score. Stronger foundational understanding of ranking factors and how Google crawls content.

Tools Used

Solution

Built a product landing page with a clear value proposition, social proof section, and single-action CTA funnel. Applied UX best practices and image optimisation.

Outcome

Sub-3s load time achieved. Used as a portfolio piece for further client acquisition in freelance marketing work.

Tools Used

Solution

Analysed performance data across 3 creative variants, comparing CTR, CPC, and conversion rate. Used Excel pivot tables to isolate the highest-performing creative archetype.

Outcome

Identified the best-performing creative. Produced a written recommendations report with actionable insights for future campaigns.

Tools Used

Solution

Mapped the full content pipeline and automated repetitive steps using ChatGPT drafts, Notion templates for briefs, and Buffer for scheduling. Documented every step.

Outcome

~40% estimated reduction in content production time. Workflow documented as a repeatable, scalable system for ongoing use.

Tools Used

Solution

Set up a 5-email onboarding sequence with automation triggers, wrote copy optimised for open rate and CTR, and tracked results in a simple KPI dashboard.

Outcome

Gained practical understanding of list segmentation, open-rate optimisation, and email funnel logic applicable to real client work.

Tools Used

Solution

Built a marketing KPI dashboard tracking organic traffic, CTR, bounce rate, and conversion over time. Practised data cleaning and visual reporting techniques.

Outcome

Developed practical analytics reporting skills directly applicable to junior marketing analyst roles and client reporting.

Tools Used